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Wednesday, January 18, 2012
Building Innovation as a long-term Enterprise capability
Title: VP and Chief Technology Officer, Navistar
Title: Harvard Business Professor & Author
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Every company wants to innovate for growth & profitability, but is this at the top of business leaders’ agendas? Leaders and resources should be aligned to spur sustainable creativity and innovation, but doesn’t that require a framework for making innovation efforts measurable and results predictable? What does it take to make innovation a critical long-term capability of the enterprise?
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