CIO Talk Radio
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Wednesday, July 07, 2010
Gut feel vs. BI
Guest: Tony Bender
Tony Bender
VP and Chief Information Officer, Alberto Culver
Tony Bender

Tony Bender is the Chief Information Officer at Alberto Culver Company, a leading Beauty Care company within the Consumer Packaged Goods (CPG) industry. He has worked with a wide variety of food, beverage, personal care, house wares and soft goods CPG companies, along with their suppliers and retail customers. Tony is recognized as one of the leading experts in the management of Information Technology and Business Process Improvement within the consumer products industry.

Earlier in his career, Tony served as SVP & CIO for Relizon, a document management and customer communication company; VP & CIO for Dan River, a consumer bedding and towel manufacturer; Director Systems Development for Springs Industries, a consumer bedding, towel and window treatment manufacturer; and Senior Manager, Price Waterhouse, as a consulting practice leader in their Supply Chain Management Consulting Practice.

Tony is a member of the Editorial Advisory Board of Consumer Goods Technology magazine, member of the GMA/FPA Information Systems Committee and a frequent speaker on topics relating to technology innovation within the CPG industry.

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Title: VP and Chief Information Officer, Alberto Culver
Guest: Stuart Kippelman
Stuart Kippelman
Vice President and Chief Information Officer, Covanta Energy
Stuart Kippelman

Stuart Kippelman is Vice President and Chief Information Officer of Covanta Energy Corporation, a leader in the waste to energy market. Stuart has over 20 years of broad business and technology experience. Prior to joining Covanta, he served as Vice President for global infrastructure technology engineering & development, and most recently as Corporate Director of IT Marketplace Innovation, at Johnson & Johnson, where he created multiple revenue generating business opportunities, and led strategies to leverage the power of technology in emerging global markets.? Stuart has been a member of numerous industry groups including the Internet2 Governance and Nominations Committee and External Relations Advisory Councils.

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Title: Vice President and Chief Information Officer, Covanta Energy
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If business people still base 40% of their major decisions on gut feeling, isn't that a bit like gambling? With big money riding on a decision, why is it so hard for business and IT leaders to make decisions based on BI and the numbers? Is it because some data may be missing, or that we don't have one version of the truth? Why exactly does the gut win out over the head and BI?

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Michael Nieminen
Michael Nieminen
July 19, 2010
69.63.63.30
Votes: +0
Only humans can understand human relationships

Good talk with excellent input from Tony and Stuart. The theme that came across most strongly is that BI is just an analytical tool. BI is used to process data and to produce information from it. The good BI tools can even produce knowledge (i.e. actionable information) from the data. But in most real-world situations you need human intelligence to make decisions and to act, because other people will be impacted and will necessarily be involved in carrying out the actions. Only humans can analyze the impact of decisions on relationships.

Michael Nieminen

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Should IT still remain bureaucratic with command and control style management to be successful?
While IT wants to be in the forefront of innovation to help deliver business value, in order to produce predictable results, should it still continue to have bureaucratic decision making with command and control structure?
 
 
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