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Wednesday, July 07, 2010
Gut feel vs. BI
Title: VP and Chief Information Officer, Alberto Culver
Title: Vice President and Chief Information Officer, Covanta Energy
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This is only first 15 minutes sample Preview. Please Login or Register to hear full Audio.
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If business people still base 40% of their major decisions on gut feeling, isn't that a bit like gambling? With big money riding on a decision, why is it so hard for business and IT leaders to make decisions based on BI and the numbers? Is it because some data may be missing, or that we don't have one version of the truth? Why exactly does the gut win out over the head and BI?
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Poll
Should IT still remain bureaucratic with command and control style management to be successful?
While IT wants to be in the forefront of innovation to help deliver business value, in order to produce predictable results, should it still continue to have bureaucratic decision making with command and control structure?
No (22 votes)
Yes (14 votes)
No option selected.
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Good talk with excellent input from Tony and Stuart. The theme that came across most strongly is that BI is just an analytical tool. BI is used to process data and to produce information from it. The good BI tools can even produce knowledge (i.e. actionable information) from the data. But in most real-world situations you need human intelligence to make decisions and to act, because other people will be impacted and will necessarily be involved in carrying out the actions. Only humans can analyze the impact of decisions on relationships.
Michael Nieminen