Going Collaborative and Beyond
What ever happened to the Ayn Randian idea that individualism was the basis of everything productive as opposed to the mediocrity of the collective? Well, after the dot-com bust, everyone and their business executives and product marketers discovered the benefits and advantages of getting everyone involved and connected as a community of participants, whether it's business partners and stakeholders sharing BI and making collaborative decisions, or fans and end users tweeting cheers and jeers and pressing "LIKE" on FaceBook. Today, the collaborative tools and benefits of Web 2.0 are changing how the world does business and uses technology, mostly for the better.









