The Shell of the Egg: a case for reevaluating our approach to business continuity
The shell of the egg is at best under appreciated. Except for uses contemplated only by the compost conscious, cracked against the side of the pan, emptied, and discarded, it is given little further thought or attention, except on the oft staggered days scheduled for trash removal when it suffers final indignities. An opportunity discarded comes at a cost. Absent the shell, the egg is amorphous, fluid, difficult to describe, measure, or examine. Yet the shell provides more than containment and protection. Left encased, shell unbroken, the egg is in context - it can be picked up, manipulated, examined, packaged, moved, and even sold. In context - we get the full picture, not only of an ovoid package of complex nutrition, but of a fragile and valuable entity, in a hostile and unpredictable environment, unprotected, except by this delicate natural container, and the cooperation of the external forces with which it interacts.










